The inspiration for this book was cumulative,
actually. I grew up on a small, nonworking farm in Connecticut. We had goats that I milked
every morning. It was a farm that was really right out of a children's book.
But I was much more interested in writing about what actually happens on a
farm—and moving beyond all the cute little pigs.
My research mostly entailed getting into my car
and riving out to DeKalb
County. I'd see a
beautiful barn and pull over and draw it. Sometimes I do my best work when I'm
driving and am able to stop, walk in fields, draw clouds. I walked into some
farms and introduced myself. One farm I went back to four or five times. I hung
out there and the farmer let me have the run of the place. He told me all about
growing corn—and he even let me drive his combine harvester, which was very cool.
It was huge—bigger than my apartment!
Yes. I started driving around in March, and I
followed the arc of the planting season. Every couple of weeks I'd get back in
my car and often return to the same fields to draw. I remember watching the
corn grow—first to a foot and then to six feet. I kept going out there all
summer and then, toward the end of summer, my wife and daughters and I moved to
New York City,... Source
The concept behind the ad isn't bad. I'm guessing that NAPA just wanted to raise awareness that you could buy combine and tractor parts at their stores. They were even probably trying to get in multiple pieces of machinery to really illustrate the point.
The actual ad, though, just falls apart. The machines are running through crop that's not ready to harvest, which would cause lots of damage. Most farmers I know go to considerable lengths NOT to do that.
Just another example of not knowing your audience before building an ad.
I have no idea what's going on in this ad. It looks like a combine, a tractor, and a field of green wheat. And it doesn't really look like the combine is doing anything. They're just driving around on the field.The concept behind the ad isn't bad. I'm guessing that NAPA just wanted to raise awareness that you could buy combine and tractor parts at their stores. They were even probably trying to get in multiple pieces of machinery to really illustrate the point.
...
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