
John Deere, best known for its agricultural machinery and iconic slogan, "Nothing Runs Like a Deere," has just leaped like a deer into social media with the “Can Do” Project.
The brand is constructing a combine out of cans, using upwards of 300,000 cans of food and replicating a full-sized S-690 Combine, the world’s most powerful combine that can harvest over 350 acres of grain a day.
The cans are being collected via a Facebook drive with support from Hy-Vee Food Stores, and the completed sculpture will be 60 feet wide, 80 feet long and 16 feet tall weighing about 170 tons and exhibited at the John Deere Pavilion in downtown Moline, Illinois.
The “Can Do” initiative is designed to raise awareness of the key role farmers and ranchers play in producing enough food for a growing world population. All the food will be donated to the River Bend Foodbank when the sculpture is dismantled, just in time for Thanksgiving.
"With the global population expected to increase from 7 billion to more than 9 billion by 2050, farmers will need to increase food production by 70 percent while using the same amount of land, water and other resources," stated Nicole Schneider, project manager, communications for John Deere... Source
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